📌 About Project

Fabelio is a startup that sells a variety of quality furniture and connects local manufacturers to customers via its web platform. As a UI/UX Designer, I identified opportunities to improve the browsing and purchasing flow within existing design guidelines.

💻 Workflow UI Design

I began with competitor benchmarking and user interviews, then moved into high-fidelity design and prototyping.

⌛ Project Timeline

📌 Researching the problem space

From interviews about the purchasing experience, key pain points surfaced around finding availability by category and unclear shipping price & ETA. This led to six key insights, including clearer messaging and better list/detail structures.

🎨 High Fidelity Design

Product Catalogue Page

The catalogue aggregates products, surfaces stock status, variants, and sorting. The redesign clarifies filters, paging, and visual hierarchy.

Product Detail Page

The PDP emphasizes configurable options, trust badges, comprehensive specs, and transparent delivery details to boost conversion.

Checkout Page

At checkout, shipping services and payment summary are clarified, with ETA and shipping price communicated upfront.